Artificial Intelligence (AI) plays a significant role in shaping the landscape of digital platforms, with Instagram standing out as a prominent beneficiary of these advancements. At its core, AI empowers Instagram with the capability to enhance user experiences through personalized content recommendations. This level of personalisation keeps users engaged and contributes to prolonged time spent on the platform, making Instagram the go-to social media destination. But the biggest question is, “How exactly does Instagram use Artificial Intelligence?” The answer is that Instagram strategically utilizes AI in its features to enhance the user experience and optimize content delivery. AI also helps enhance image recognition, and content filtering to maintain an engaging, positive, and secure environment.