There is a vast literature on the role of the entrepreneur in the creation of enterprises and successful brands in business history, economics, and management studies. These studies often focus on a single entrepreneur, who was the company’s founder and created a single successful product and brand with unique qualities. The study expands our view of the entrepreneur, allowing us to include creative management as a style of entrepreneur activity. Also, to identify the function of the entrepreneur with innovation in hi-tech-based sectors, this study focused on companies where innovation is dependent on other activities like branding. Knowledge is described as the intelligence and skills that exist within a business for management and distribution networks.